Global Marketing and Communications – Landing

Brand development, Design, and logo creation
Positioning assessment and establishment.
Unique Value/Selling Proposition and strategic development mapping.
Social Media Marketing, Advertising
Influencer and content strategy
Hispanic intercultural communication strategies between, and within the United States and Latin America/Spain.
Internal and external communications, and Endomarketing campaigns.
Marketing Plan development and competition analysis.
Cultural segmentation and analysis of insights by target group.
Market Research
PR – Outreach programs, Network and Community connection building

All

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WHAT IS MULTICULTURAL:
TMARKETING?

An article by market research firm Genwords defines Multicultural marketing as “Implementing specific marketing campaigns targeted towards particular ethnic and cultural groups with the objective of commercializing products or services and avoiding subconscious biases and possible discrimination.”

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Multicultural
Leadership

The rise of multiculturalism can be challenging for businesses, but also very rewarding. There is opportunity for globalization, growth, and integration of diverse markets. With these opportunities comes the need for multicultural leadership. What defines multicultural leadership? It is understanding the values of diverse cultures who share the same vision and work together effectively.

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3 Keys to Good Leadership
for Multicultural Teams

Differences in cultural backgrounds can affect performance in the workplace. Effective leadership strategies are crucial for the integration of multicultural teams. Communication is the most important foundation of leadership. A strong leader must develop communication skills to maintain team cohesion, inspire authority, and project confidence, which are keys to good leadership for multicultural teams.

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