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news Children with color multicultural WHAT IS MULTICULTURAL:
TMARKETING?

An article by market research firm Genwords defines Multicultural marketing as “Implementing specific marketing campaigns targeted towards particular ethnic and cultural groups with the objective of commercializing products or services and avoiding subconscious biases and possible discrimination.”

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MiAddvantage Group Multicultural 
Leadership

The rise of multiculturalism can be challenging for businesses, but also very rewarding. There is opportunity for globalization, growth, and integration of diverse markets. With these opportunities comes the need for multicultural leadership. What defines multicultural leadership? It is understanding the values of diverse cultures who share the same vision and work together effectively.

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team 3 Keys to Good Leadership
for Multicultural Teams

Differences in cultural backgrounds can affect performance in the workplace. Effective leadership strategies are crucial for the integration of multicultural teams. Communication is the most important foundation of leadership. A strong leader must develop communication skills to maintain team cohesion, inspire authority, and project confidence, which are keys to good leadership for multicultural teams.

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weare

María Isabel Montoya

CEO

Edward P. Leonard

Marketing and Advertising Administrator

Angela Silguero

Art Director

Leonardo A. Aldana

Media Director

Carlos Andres Sanchéz

Planner Social Media

Hannia Reyes

Account Manager

Sandra Bolaños

Administrator

We are an agency with a broader vision.
We like to look to the future.
We like to look North from the South and South from the North.
We love to see beyond what others see.

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