MiAddvantage played a key role in the creative development of “Sí hay vida después de la máscara”, a public awareness campaign led by the IFC World Bank in partnership with the Mayor’s Office of Bogotá. Our team contributed to the campaign’s visual communications and messaging strategy, crafting branded assets that were simple, hopeful, and forward-looking, designed to resonate with citizens during a sensitive post-pandemic transition.
The campaign focused on sustaining public awareness around health and safety measures as COVID-19 protocols evolved. Through clear and compassionate design, MiAddvantage helped deliver messaging that supported behavioral shifts, encouraged collective responsibility, and demonstrated the power of visual storytelling in promoting public health during times of social change.
MiAddvantage crafts strategic marketing and communication campaigns rooted in clarity, storytelling, and real results. We help brands rise above noise, connect meaningfully, and grow with intention.
