We assist in developing extremely successful communications strategies as well as generating real advantages for our clients in Latin America and the United States.

We will help you assess and align your cultural vision and business goals.

MiAddvantage makes a real advantage, creating strategies and delivering your message the way it should be.


Create real advantages for U.S. companies to reach and succeed in the Hispanic Market inside and outside the United States, and to help Latin American companies to have a profitable participation in the American Business Market.


Provide exceptional service for all our clients, taking a proactive and flexible approach to meet their needs.

Committed to the best and unmatched results for all around/complete client satisfaction.

María Isabel Montoya


Edward P. Leonard

Marketing and Advertising Administrator

Noenia Rodriguez

Marketing Manager

Angela Silguero

Art Director

Leonardo A. Aldana

Media Director

To be proud and intentional with what we do to change society for the better.

MI AddVantage is more than a Marketing Agency. They are Partners for the Hispanic Culture Film Festival. They work with Passion and their only attainable goal is the excellence. Since I met Maria Isabel and her professional side I believe I made my day... and the most important feature of her agency is that she works to create a brand and implement a strategy that will promote and sell that image and the products to the public we are targeting... I would only recommend MI AddVantage to everyone that is on search of success...

Eugenio Maslowski

“María Isabel is an exceptional professional, strategist, innovative, creative and with highest human qualities that it is stamped on every work she performs. Having a project under her supervision is guaranteed to succeed.

Alexandra Hernández Martínez
Integral Marketing Master BBVA

“I had the opportunity to work with María Isabel in
developing a huge promotion with one of the largest snacks company in Colombia, in which basically I was in charge of providing the Disney premium and she of developing the marketing campaign. The great results we obtained were basically due to a diligent and outstanding hard work where the public relations
as well as the deep know-how of her expertise areas became the key drivers for the success.  I am very happy of having the chance of not only knowing her as a great professional but also as a good human being; hope to have in the future newer deals to work with her.”

Juan Fernando Torres Hakspiel
Former Disney Publications Manager

“Strategic marketing and design is Maria Isabel's strength. As a small business who works with global corporations I benefited from her experience of her years of working with the top global corporations on their marketing strategy, implementation and project management. I was able to leverage her expertise to develop a plan of action, while updating our image.
She understood the complexity of selling to two distinct markets: the US Market and also the Latin American market.
Her creativity, innovation and ideas influenced me and continues to influence our company. I highly recommend working with María Isabel.”

Pegine Echevarria

“I have worked with Maria on multiple projects. She is extremely talented and an expert in the area of Marketing, Communications,
Public Relations and Advertising.  Her work is very unique and she understands the multicultural market extremely well which would be a valuable skill for U.S. companies that have a diverse target market.
She is also pleasant as an individual and has a great personality!”

Maribel Hernandez

Maria Isabel es una profesional idónea en procesos estratégicos de áreas comerciales y de negocio. Excelentes aptitudes de comunicación, relaciones públicas, comerciales y de servicio. Siempre fue un socio estratégico para el desarrollo de los negocios de salud y seguros donde me desempeñe como Gerente de Mercadeo.  

Adriana Bernal
Gerente de Mercadeo y Comunicaciones Seguros la Equidad OC

I have worked with Maria Isabel since 2000, collaborating at the implementation of different communication initiatives for Unilever in Colombia. She has been able to partner to find solutions to our challenges on the way to achievement. Throughout, she has been extremely reliable, resourceful and supportive, it has been always a joy to collaborate with her. If I have the opportunity, I will work with her again.

Ines Adriana Olano
HR Talent Expert with experience in Latin America & Asia

Puedo recomendar ampliamente a Maria Isabel ya que trabaje con ella y la agencia de publicidad que manejaba por mas de 8 años. Manejando la cuenta corporativa de Chubb de Colombia y algunos productos en Colseguros Allianz trabajo con responsabilidad, creatividad, dinamismo y ayudo a la compañia en el logro de objetivos de comunicacion y marca. Maria Isabel es una persona dedicada, orientada en objetivos.

Sandra Suarez -Hope
Gerente de Mercadeo Colseguros Allianz

"Working with MiAddvantage over the last year has been an absolute pleasure. Maria Montoya is an indispensable piece of our rebranding effort and has held our hand every step of the way. As a program within a public university, our resources are limited, and Maria has identified high impact opportunities that work within our budget. One of the most successful is our international business elevator decal, which has become the envy of other colleges and departments! Maria pushes us to think beyond our everyday tasks, to develop strategies for communicating what we do for students to the broader Northeast Florida community. Her passion for and dedication to our project has far exceeded the minimum – Maria has become part of our international business family!"

Kate Mattingly Learch
Director, Study Abroad
Associate Director, GlobalMBA
International Business, Flagship Program
University of North Florida - UNF


Contact Us

+1 (484) 868 - 4227
1080 Meadow View Lane,
Saint Augustine Fl,32092

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