Virality Is Rare. Strategy Isn’t.
Everyone wants their brand or product to go viral. A trending post, a spike in followers, that instant recognition. But here’s the truth: going viral is a gamble. It’s unpredictable, short-lived, and honestly, not the plan you want to build your business on. Real growth comes from strategy, consistency, and showing up again and again, […]
Marketing Isn’t Just Noise, Or At Least, It Shouldn’t Be
Let’s face it. A lot of marketing today feels like clutter. Same headlines. Same videos. Same promises. Scroll through social media, and it’s all noise, fast, flashy, and often forgettable. But real marketing? The kind that builds trust and drives action? It’s not about going viral. It’s about connecting with real people, at the right […]
Estrategias de comunicación eficaz dentro y fuera en compañías hispanas
Latinoamérica cada día se ha posicionado como punto de partida y destino para compañías quienes tienen como objetivo comercial entrar al mercado creciente de más de 5.2% no sostenidos según CEPAL. Este creciente mercado a pesar de venir de recientes crisis causadas en parte por la pandemia Covid 19 no aminoran el interés de compañías […]