Multiculturalism is defined as the coexistence of several cultures in the same geographical, physical or social space, encompassing all the differences that exist (religious, linguistic, racial, ethnic and gender). It is the principle that recognizes diversity and promotes the right to it.
Interculturality goes hand in hand with multiculturalism, but in this case it refers to the interaction and exchanges between all the different groups and communities around the world.
Based on the aforementioned, multiculturalism is essential for coexistence and peace among all human beings, and guiding your business to multiculturalism is of utmost importance today, but how to create multicultural marketing? First of all let’s define the concept of Multicultural Marketing: This emphasizes connecting with diverse communities around the world, especially communities that are not part of the majority, but to achieve a connection with the community it must be taken into account: The social environment in which The community develops, since this environment will influence what the individual consumes.
Technology currently facilitates the possibilities of communication between people, and therefore it is essential for any company to be part of it so that a greater reach of the public around the world will be achieved if a good strategy is used, but how to achieve a good strategy for making a big impact on the target population? First, a thorough search must be made about the target population, taking into account their culture, customs, music, social environment, celebrations, religion, etc. After conducting the search, you should focus the content you create on empowering that community, giving them a voice, support and motivation. Finally, for the community to feel identified with your project you must make clear what your objective is, you must show it with emotions, inclusiveness and empathy so that the community will feel identified with the message and they will support the initiative.
Multicultural marketing is one of the best tools to grow your business and connect all cultures and promote the respect and value that each one deserves.
So why not give your business a new direction by uniting cultures?