MiAddvantage idea
look-beyond
  • We understand the differences between cultures and we also know what brings us all together.
  • We listen, understand, and execute flawlessly to bring you closer to your vision.
  • We create the strategies, define the plan, and will connect with all stakeholders.
  • We will communicate with your customer in the language they will understand your message.

We are your full-service multicultural business partner.

our-services

Traditional and Digital Marketing,
Advertising and Communications

our-services

Traditional and Digital Marketing,
Advertising and Communications

  • Brand development, Design, and logo creation
  • Positioning assessment and establishment.
  • Unique Value/Selling Proposition and strategic development mapping.
  • Social Media Marketing, Advertising
  • Influencer and content strategy
  • Hispanic intercultural communication strategies between, and within the United States and Latin America/Spain.
  • Internal and external communications, and Endomarketing campaigns.
  • Marketing Plan development and competition analysis.
  • Cultural segmentation and analysis of insights by target group.
  • Market Research
  • PR – Outreach programs, Network and Community connection building
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Multicultural Marketing:
The Future of the Industry

t’s not a new development. Everyday we see an increasing global world. Our communities are becoming more colorful, full of neighbors from different religions, ethnic backgrounds, and income streams. For the modern marketer this can be a daunting reality but learning about multicultural marketing can help to open up a world of possibilities. Microsoft Advertising, for example, cited that 70% of Gen Z, most of who spend their time online, trusted companies more if they represented diversity. And IMPACT reported that multicultural consumers have contributed an average of $14 Billion of sales growth since 2013. This is an immense amount of money that marketers miss out on when they ignore multicultural audiences

MiAddvantage-leader

Born or Made:
What makes an Effective Leader

Leadership. It's a quality that we look for and one we wish to embody. But most are usually left with the same burning question: How? 

Top viewTop view of manager and employee doing teamwork in business office , looking at charts on laptop display. Finance paperwork with charts at workplace. Discusing financial plan.

Adapting Your Marketing:
for Other Countries

We may think of the U.S as being a great melting pot of cultures and therefore already have a large knowledge base for operating in foreign markets. This, however, is a grave assumption that companies make when they decide to expand into new segments. Just like every other country in the world the U.S has particular cultural norms that don’t always translate into other cultures, therefore, it is always within a firm's interest to keep the following in mind.

weare

María Isabel Montoya

CEO

Edward P. Leonard

Marketing and Advertising Administrator

Angela Silguero

Art Director

Leonardo A. Aldana

Media Director

Hannia Reyes

Account Manager

Sandra Bolaños

Administrator

We are an agency with a broader vision.
We like to look to the future.
We like to look North from the South and South from the North.
We love to see beyond what others see.

Reviews MiAddvantage

Maria Isabel Montoya is a CEO and Multicultural Advertising Professional at the helm of MiAdvantage. Her organization partnered with the Hispanic Chamber of Commerce (FCHCC) of Jacksonville, FL in 2019. Since the partnership, her professionalism and dedication have been obvious and evidenced in the quality and excellent creativity of her work product.

Her authenticity and insight, facilitate her vision for the task at hand. The level of professional creativity has elevated the Hispanic Chamber of Commerce visibility and followers in social media and the community significantly over the past two years despite the difficulties presented by the COVID-19 Pandemia in the business community.

Among the many qualifications, her dedication, work ethic, and honesty stand out and are reflected on her work. Maria Isabel has such a keen sense and ability of managing assigned projects, which is demonstrated by her observation and adherence to the budget and resources available. Thus maximizing each campaign or project's impact.

In conclusion, the Hispanic Chamber of Commerce and everyone in leadership roles, are proud and delighted to have her engaged with our organization’s

Mónica Hernandez CEO

FCHCC

"María Isabel es una profesional excepcional, estratega, innovadora, creativa y con unas grandes cualidades humanas como sello de todo aquello en lo que trabaja. Tener un proyecto bajo su supervisión es garantía de éxito."

 

Alexandra Hernández Martínez

Integral Marketing Master BBVA

Tuve la oportunidad de trabajar con María Isabel en el desarrollo de una gran promoción con una de las más grandes compañías de aperitivos de Colombia, en la que básicamente yo me encargaba de proveer la imagen de Disney mientras ella desarrollaba la campaña de marketing. Los grandes resultados que obtuvimos fueron básicamente debidos a un diligente y sobresaliente trabajo duro dónde las relaciones públicas, así como el profundo know-how de sus áreas de conocimiento fueron los principales motivos del éxito. Estoy muy contento de haber tenido la oportunidad no solo de conocerla como gran profesional sino tambien como una gran persona; espero tener en el futuro nuevos negocios en los que poder trabajar con ella. - Juan Fernando Torres Hakspiel, Antiguo Manager de Publicaciones de Disney."

Juan Fernando Torres Hakspiel

Former Disney Publications Manager

El marketing estratégico y el diseño son la principal fuerza de María Isabel. Como un pequeño negocio que trabaja con grandes compañías, me beneficié de su experiencia de años trabajando con grandes compañías en su estrategia de marketing, implementación y administración de proyectos. Pude usar su pericia para desarrollar un plan de acción, a la vez que actualizaba nuestra imagen. Ella entendió la complejidad de vender en dos mercados distintos: el estadounidense y el latinoamericano. Su creatividad, innovación e ideas influenciaron y continuan influenciando nuestra compañía. Recomiendo encarecidamente trabajar con María Isabel.

Pegine Echevarria

MSW, CSP

He trabajado con María Isabel en múltiples proyectos. Es tremendamente talentosa y una experta en las areas de Marketing, Comunicación, Relaciones Públicas y Publicidad. Su trabajo es único y entiende a la perfección el mercado multicultural, lo que es un gran activo para compañías norteamericanas con diversos objetivos de mercado. También es agradable como persona y tiene una gran personalidad. - Maribel Hernández MBA, ACS, ALB.

Maribel Hernandez

MBA, ACS, ALB

Maria Isabel es una profesional idónea en procesos estratégicos de áreas comerciales y de negocio. Excelentes aptitudes de comunicación, relaciones públicas, comerciales y de servicio. Siempre fue un socio estratégico para el desarrollo de los negocios de salud y seguros donde me desempeñe como Gerente de Mercadeo.  

 

Adriana Bernal

Gerente de Mercadeo y Comunicaciones Seguros la Equidad OC

"Puedo recomendar ampliamente a Maria Isabel ya que trabaje con ella y la agencia de publicidad que manejaba por mas de 8 años. Manejando la cuenta corporativa de Chubb de Colombia y algunos productos en Colseguros Allianz trabajo con responsabilidad, creatividad, dinamismo y ayudo a la compañia en el logro de objetivos de comunicacion y marca. Maria Isabel es una persona dedicada, orientada en objetivos."

Sandra Suarez -Hope

Gerente de Mercadeo Colseguros Allianz
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