We assist in developing extremely successful marketing & communications strategies as well as generating real advantages for those wishing to expand to a broader global market, increase market share and penetrate new markets in the U.S. and to the Hispanic community.
We also help Latin American companies penetrate and expand into the U.S. market.
MiAddvantage makes a real advantage, creating strategies and delivering your message the way it should be.
- We understand the differences between cultures and we also know what brings us all together.
- We listen, understand, and execute flawlessly to bring you closer to your vision.
- We create the strategies, define the plan, and will connect with all stakeholders.
- We will communicate with your customer in the language they will understand your message.
We are your full-service multicultural business partner.
Traditional and Digital Marketing,
Advertising and Communications
Traditional and Digital Marketing,
Advertising and Communications
- Assess and align your cultural vision and business goals.
- Successful feasibility, value proposition, and opportunity evaluation.
- Growth market and market penetration analysis.
Strategic Marketing Consultant
- Market audit, product branding and competitive landscape.
- Value proposition and growth map development.
- Positioning for U.S Hispanic, Latin American, and targeted audiences.
- Cultural segmentation and targeted insights.
- Strategic branding Portfolio, architecture naming, and positioning.
- Customer journey roadmap, and personal development.
- Launch strategy and planning.
Corporate Communications / Crisis Management
- Creative Strategy.
- Cultural idea and brainstorming.
- Customization of ideas against language and culture.
- Creative briefing and auditing.
Communication Strategy
- Cross cultural US Hispanic and Latin America Communication Strategy.
- Internal and External communication mapping
- Influencer and content Strategy.
WHAT IS MULTICULTURAL:
TMARKETING?
An article by market research firm Genwords defines Multicultural marketing as “Implementing specific marketing campaigns targeted towards particular ethnic and cultural groups with the objective of commercializing products or services and avoiding subconscious biases and possible discrimination.”
Born or Made:
What makes an Effective Leader
Leadership. It's a quality that we look for and one we wish to embody. But most are usually left with the same burning question: How?
Adapting Your Marketing:
for Other Countries
We may think of the U.S as being a great melting pot of cultures and therefore already have a large knowledge base for operating in foreign markets. This, however, is a grave assumption that companies make when they decide to expand into new segments. Just like every other country in the world the U.S has particular cultural norms that don’t always translate into other cultures, therefore, it is always within a firm's interest to keep the following in mind.
María Isabel Montoya
CEO
Edward P. Leonard
Marketing and Advertising Administrator
Angela Silguero
Art Director
Leonardo A. Aldana
Media Director
Hannia Reyes
Account Manager
Sandra Bolaños
Administrator
We are an agency with a broader vision.
We like to look to the future.
We like to look North from the South and South from the North.
We love to see beyond what others see.
MiAddvantage in the world
