IFC - World Bank Group

IFC - World Bank Group
Social awareness, Covid-19 disease, Global Institution, Latin America

IFC is the largest global development institution focused on the private sector in developing countries.

We were asked to create a Covid-19 awareness campaign for the Mayor's Office of Bogota after the quarantine.
We developed a campaign whose main element was the correct use of masks.

We created the concept "¡Sí, se puede! Continuar la vida” (“Yes, life can go on"), appealing to people's responsibility from an optimistic tone in different locations, through OOH advertising, activations, promotional activities and radio spots.
We also prepared the communications report on Covid-19, making a parallel of the handling of the pandemic in diverse countries.

We are an agency with a broader vision.
We like to look to the future.
We like to look North from the South and South from the North.
We love to see beyond what others see.